Notes from Charlotte County, Florida

NEWS RELEASE

Fort Lauderdale, FL -- Curtis Mellon with HomeChoice Real Estate recently completed a luxury home marketing training course offered by Florida Association of Realtors.

The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.”

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Curtis Mellon is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Mellon is an award-winning sales associate along with his partner Mike Federau who has been in real estate since 2004 and specializes in the Punta Gorda and Port Charlotte market. In the two plus years they have been doing real estate they have had over $16,000,000 in sales. HomeChoice Real Estate also has a specialty division that deals with luxury homes, Luxury Homes of Southwest Florida; http://www.luxuryhomesswflorida.com/

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Mellon. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

For current information on the upper tier market, contact Curt Mellon (941) 626-3640 or Mike Federau (941) 626-3569 at HomeChoice Real Estate.